Examples

Made-up pitches, from weak to strong, judged by the same checker you can use on your own messages. Names and companies in real pitches are replaced with placeholders like [Their company]. The scorecards, verdicts and rewrites are exactly what the checker produced.

• Sample
  The leading provider10out of 100

  Email · Weak · 0 of 10 points Strong

  Partnership Opportunity - Revolutionise Your Sales Process

  Would I reply? Not to this one. I'd stop at 'Dear Sir/Madam'. It's all about Gary and the platform, nothing about my team, and it asks for 30 minutes and a diary slot.

  • Strong 0
  • OK 2
  • Weak 8
• Sample
  Congrats on the hires65out of 100

  Email · Middling · 4 of 10 points Strong

  Ramp time for your new account managers

  Would I reply? On a good day. The six hires made me look, and the 30% is interesting, but a 20-minute call from a stranger is a big first ask. Give me an easy question instead.

  • Strong 4
  • OK 5
  • Weak 1
• Sample
  The no-reply address100out of 100

  Email · Strong · 10 of 10 points Strong

  Kestrel's renewal emails

  Would I reply? Yes, I would. You spotted something real about my renewal emails and asked something I can answer in a word. That's rare in my inbox.

  • Strong 10
  • OK 0
  • Weak 0
• Sample
  Impressed by your background10out of 100

  LinkedIn · Weak · 0 of 10 points Strong

  Hi there! I hope you're having a fantastic week! I came across your profile and was really impressed by your background. I'd love to connect and learn more about what you do. At GrowthPeak we help companies like yours 10x their pipeline with our proven outbound framework. Do you have 15 minutes this week for a quick chat? Cheers, Jordan

  Would I reply? Not to this one. I'd skip this one. It opens with pleasantries, never uses my name, and asks me for 15 minutes before telling me anything useful.

  • Strong 0
  • OK 2
  • Weak 8
• Sample
  Half the day on research75out of 100

  LinkedIn · Middling · 5 of 10 points Strong

  Hi Marcus, enjoyed your post about SDRs spending half their day on research. We built a tool that pulls account research into one page before each call, and the teams using it get about an hour a day back per rep. Would it be worth a look for Northlight? Happy to share a short video. Priya

  Would I reply? On a good day. Opening on my post got my attention, but the pitch turns to your tool fast and the ask is soft. Give me one sharp question about my reps' time.

  • Strong 5
  • OK 5
  • Weak 0
• Sample
  Sign-ups, but no bookings95out of 100

  LinkedIn · Strong · 9 of 10 points Strong

  Hi Rosa, your post said partner sign-ups jumped but activation didn't. We saw the same at two travel brands: partners stalled before their first booking. A welcome call in week one fixed most of it. Want the call script? Ben

  Would I reply? Yes, I would. You started with my own post, showed you'd seen the same problem elsewhere, and asked something I can answer in one word. That's rare in my inbox.

  • Strong 9
  • OK 1
  • Weak 0
• Sample
  Just following up5out of 100

  Email · Weak · 0 of 10 points Strong

  Re: Following up

  Would I reply? Not to this one. Two broken merge fields and a fake 'Re:' tell me this is a mass mail. I've no idea what you sell or why it's for me.

  • Strong 0
  • OK 1
  • Weak 9
• Sample
  Month-end55out of 100

  Email · Middling · 4 of 10 points Strong

  Month-end at Ashby & Rowe

  Would I reply? On a good day. The subject got me to open it and the opening line is true to my week, but a 30-minute ask from a stranger is too much.

  • Strong 4
  • OK 3
  • Weak 3

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