Half the day on research

1. 01Greeting

   Strong

   Hi Marcus,

   Hi Marcus, is right for LinkedIn: friendly, personal and short. Nothing to fix here.

2. 02Opening line

   Strong

   Hi Marcus, enjoyed your post about SDRs spending half their day on research.

   Opening on my own post about SDRs and research tells me this isn't a mass blast. That got me to keep reading.

3. 03Delivers on the opening line

   Strong

   We built a tool that pulls account research into one page before each call

   The very next line picks up the research problem from my post and answers it. The opening is paid off straight away.

4. 04About them

   OK

   We built a tool that pulls account research into one page before each call

   It opens on my post, but then two of the next three lines are about your tool. More on my team's day would help.

5. 05Value

   OK

   the teams using it get about an hour a day back per rep

   An hour a day per rep is a decent claim, but it's about your customers and I can't check it. One insight about my team would land better.

6. 06Personalisation

   Strong

   enjoyed your post about SDRs spending half their day on research

   My post is the reason you're writing, and the whole pitch hangs off it. Take it out and the message falls flat.

7. 07Reason to reply

   OK

   Would it be worth a look for Northlight?

   It's a fair question, but 'worth a look' is vague and the video offer after it muddies things. End on one clear question.

8. 08Personality

   OK

   enjoyed your post about SDRs spending half their day on research

   It reads like a real person and has no stock phrases. But there's no turn of phrase or view that only you would write.

9. 09Gets the point in 10 seconds

   OK

   Gets the point in about 13 seconds.

   Would it be worth a look for Northlight?

   Gets the point in about 13 seconds, a little slow. Land the point and the ask inside 10.

10. 10Formatting

    Strong

    Hi Marcus, enjoyed your post about SDRs spending half their day on research. We built a tool

    It's a short DM with a plain sign-off, no links and no clutter. Easy to read on my phone.

Strong counts 100%, OK 50%, Weak 0%, all points equal. Point 9 is timed by a formula, not marked by the AI: the AI finds where the point and the ask land, then the reading up to there (subject included) is timed at 230 words a minute, slower for hard text. 10 seconds or less is Strong, up to 15 is OK. The full read is for information. Point 10 uses formatting checks made in code.

Your offer, your facts, your voice, cut to what a buyer needs. Anything in [square brackets] is yours to fill in: I don't make up facts.