Would I Reply?

All examples

Sample

The no-reply address

A made-up cold email (strong). Judged by the checker.

Would I reply? Yes, I would.

You spotted something real about my renewal emails and asked something I can answer in a word. That's rare in my inbox.

100out of 100

Gets the point in about 10 seconds. Full read about 10 seconds.

The 10 points

  • Strong 10
  • OK 0
  • Weak 0

  1. 01Greeting

    Strong

    Hi Dev,

    Hi and my first name, right for email. Nothing stiff, nothing to fix.

  2. 02Subject

    Strong

    Kestrel's renewal emails

    It names my company and something I own, so I open it. Short, plain, no pitch in sight.

  3. 03Delivers on the subject

    Strong

    Your renewal reminders go out from a no-reply address.

    The very first line is about my renewal emails, so the subject is paid off straight away.

  4. 04About them

    Strong

    Your renewal reminders go out from a no-reply address.

    It opens on what I do, not on who you are. The seller stays tiny and comes later.

  5. 05Value

    Strong

    moving them to a named CSM roughly doubled replies

    I learn something I can act on even if I never reply: a no-reply sender may be costing me replies.

  6. 06Personalisation

    Strong

    Your renewal reminders go out from a no-reply address.

    You looked at how my renewals actually go out, and the whole message hangs on it. That's why it's for me.

  7. 07Reason to reply

    Strong

    Worth me sending the two-line template we use?

    I can say yes in one word and it costs me nothing. No call, no link, no pressure.

  8. 08Personality

    Strong

    Worth me sending the two-line template we use?

    Short, plain and human, with no buzzwords. It reads like someone who's looked at my emails and just said so.

  9. 09Gets the point in 10 seconds

    Strong

    Gets the point in about 10 seconds.

    Worth me sending the two-line template we use?

    Gets the point in about 10 seconds: the subject tells me what it's about, and by this line I know what you want.

  10. 10Formatting

    Strong

    Three short blocks, no links, one-line sign-off. Easy to read on my phone.

Strong counts 100%, OK 50%, Weak 0%, all points equal. Point 9 is timed by a formula, not marked by the AI: the AI finds where the point and the ask land, then the reading up to there (subject included) is timed at 230 words a minute, slower for hard text. 10 seconds or less is Strong, up to 15 is OK. The full read is for information. Point 10 uses formatting checks made in code.

The rewrite

Your offer, your facts, your voice, cut to what a buyer needs. Anything in [square brackets] is yours to fill in: I don't make up facts.

SubjectKestrel's renewal emails

Hi Dev, Your renewal reminders go out from a no-reply address. In the accounts we've looked at, moving them to a named CSM roughly doubled replies. Worth me sending the two-line template we use? Anna

Gets the point in about 10 seconds. Full read about 10 seconds.

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