Impressed by your background
A made-up LinkedIn message (weak). Judged by the checker.
Would I reply? Not to this one.
I'd skip this one. It opens with pleasantries, never uses my name, and asks me for 15 minutes before telling me anything useful.
10out of 100
Gets the point in about 15 seconds, past the 10 a buyer gives it. Full read about 15 seconds.
Gets the point in about 15 seconds
Full read: about 15 seconds
A buyer gives it about 10.
The 10 points
- Strong 0
- OK 2
- Weak 8
01Greeting
WeakHi there!
I was given a name to use and it isn't there. "Hi there!" tells me I'm one of many. Use Ellie.
02Opening line
WeakI hope you're having a fantastic week!
My preview shows a pleasantry, so I learn nothing about why you're writing. Open with something specific to my studio or my work.
03Delivers on the opening line
WeakAt GrowthPeak we help companies like yours 10x their pipeline
The opening hints at admiring my background and wanting to connect, then it turns into a pipeline pitch. That switch feels like bait.
04About them
WeakI came across your profile and was really impressed by your background.
The opening is pleasantries, then your company. Nothing is about my situation or goals. Start with a real problem I might have.
05Value
Weak10x their pipeline with our proven outbound framework
"10x" and "proven" are claims with nothing behind them. I learn nothing useful if I don't reply. Give me one specific observation.
06Personalisation
WeakI came across your profile and was really impressed by your background.
"Impressed by your background" could go to anyone. Nothing here is about Mossgate or me. Use one real detail that your point depends on.
07Reason to reply
WeakDo you have 15 minutes this week for a quick chat?
You ask for 15 minutes this week from a stranger. It's a question, but a big one. Ask something I can answer in a word.
08Personality
WeakI'd love to connect and learn more about what you do.
"I'd love to" and the exclamation marks read like a template. Nothing here sounds like you specifically. Write one line the way you'd say it aloud.
09Gets the point in 10 seconds
OKGets the point in about 15 seconds.
Do you have 15 minutes this week for a quick chat?
Gets the point in about 15 seconds, a little slow. Land the point and the ask inside 10.
10Formatting
OKHi there! I hope you're having a fantastic week!
It's short and clean, but the first block runs to four sentences with the greeting stuffed in. Give the greeting its own line.
Strong counts 100%, OK 50%, Weak 0%, all points equal. Point 9 is timed by a formula, not marked by the AI: the AI finds where the point and the ask land, then the reading up to there (subject included) is timed at 230 words a minute, slower for hard text. 10 seconds or less is Strong, up to 15 is OK. The full read is for information. Point 10 uses formatting checks made in code.
The rewrite
Your offer, your facts, your voice, cut to what a buyer needs. Anything in [square brackets] is yours to fill in: I don't make up facts.
Gets the point in about 9 seconds. Full read about 9 seconds.
Gets the point in about 9 seconds
Full read: about 9 seconds
Would I reply?
Now I would.
10 to 85out of 100
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