Would I Reply?

All examples

Sample

Impressed by your background

A made-up LinkedIn message (weak). Judged by the checker.

Would I reply? Not to this one.

I'd skip this one. It opens with pleasantries, never uses my name, and asks me for 15 minutes before telling me anything useful.

10out of 100

Gets the point in about 15 seconds, past the 10 a buyer gives it. Full read about 15 seconds.

The 10 points

  • Strong 0
  • OK 2
  • Weak 8
  1. 01Greeting

    Weak

    Hi there!

    I was given a name to use and it isn't there. "Hi there!" tells me I'm one of many. Use Ellie.

  2. 02Opening line

    Weak

    I hope you're having a fantastic week!

    My preview shows a pleasantry, so I learn nothing about why you're writing. Open with something specific to my studio or my work.

  3. 03Delivers on the opening line

    Weak

    At GrowthPeak we help companies like yours 10x their pipeline

    The opening hints at admiring my background and wanting to connect, then it turns into a pipeline pitch. That switch feels like bait.

  4. 04About them

    Weak

    I came across your profile and was really impressed by your background.

    The opening is pleasantries, then your company. Nothing is about my situation or goals. Start with a real problem I might have.

  5. 05Value

    Weak

    10x their pipeline with our proven outbound framework

    "10x" and "proven" are claims with nothing behind them. I learn nothing useful if I don't reply. Give me one specific observation.

  6. 06Personalisation

    Weak

    I came across your profile and was really impressed by your background.

    "Impressed by your background" could go to anyone. Nothing here is about Mossgate or me. Use one real detail that your point depends on.

  7. 07Reason to reply

    Weak

    Do you have 15 minutes this week for a quick chat?

    You ask for 15 minutes this week from a stranger. It's a question, but a big one. Ask something I can answer in a word.

  8. 08Personality

    Weak

    I'd love to connect and learn more about what you do.

    "I'd love to" and the exclamation marks read like a template. Nothing here sounds like you specifically. Write one line the way you'd say it aloud.

  9. 09Gets the point in 10 seconds

    OK

    Gets the point in about 15 seconds.

    Do you have 15 minutes this week for a quick chat?

    Gets the point in about 15 seconds, a little slow. Land the point and the ask inside 10.

  10. 10Formatting

    OK

    Hi there! I hope you're having a fantastic week!

    It's short and clean, but the first block runs to four sentences with the greeting stuffed in. Give the greeting its own line.

Strong counts 100%, OK 50%, Weak 0%, all points equal. Point 9 is timed by a formula, not marked by the AI: the AI finds where the point and the ask land, then the reading up to there (subject included) is timed at 230 words a minute, slower for hard text. 10 seconds or less is Strong, up to 15 is OK. The full read is for information. Point 10 uses formatting checks made in code.

The rewrite

Your offer, your facts, your voice, cut to what a buyer needs. Anything in [square brackets] is yours to fill in: I don't make up facts.

Hi Ellie, Most studios I hear from say outbound is the first thing to stall when client work gets busy. I work on that at GrowthPeak. Is that true at Mossgate, or am I off? Cheers, Jordan

Gets the point in about 9 seconds. Full read about 9 seconds.

Would I reply?

Now I would.

10 to 85out of 100

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